سمعنا من قبل أن أبل قامت ببيع 15 مليون جهاز لوحي للأيباد في العام
2010 والأفضل من ذالك كانت مستحوذه على سوق الأجهزة اللوحيه بنسبة 90
بالمئه واليوم قدم IDC الصوره الكامله بشكل عام وهذا يشمل سوق الأجهزة
اللوحيه وسوق أجهزة القراءة الألكتروني والذي قال أن هنالك أحتلال ضخم من
قبل أبل في سوق الأجهزة اللوحيه ولكن أشار أن النسبه هبطت من 93 بالمئه في
الربع الثالث إلى 73 بالمئه في الربع الأخير من العام الماضي ويقول موقع
الأحصائيات أنه بالفعل تم بيع 18 مليون جهاز لوحي في العام الماضي وهنالك
منافس أيضا فسوق أجهزة القراءة الألكتروني كان نشطا أيضا حيث تم بيع 12
مليون جهاز ولازالت Amazon هي المتصدره في هذا المجال بنسبة 48 بالمئه
والمنافس لها هي شركة Barnes & Noble والثالث Hanvon وسوني خرجت من
المنافسه .
Nearly 18 Million Media Tablets Shipped in
2010 with Apple Capturing 83% Share; eReader Shipments Quadrupled to
More Than 12 Million, According to IDC
FRAMINGHAM, Mass., March 10, 2011 – According to the International
Data Corporation (IDC) Worldwide Quarterly Media Tablet and eReader
Tracker, 10.1 million media tablets were shipped in the fourth quarter
of 2010 (4Q10) – more than double the 4.5 million shipped in the third
quarter. Apple’s share came down from 93% in 3Q10 to 73% in 4Q10, but
still reflected Apple’s strong leadership position. Samsung’s Galaxy Tab
was the primary competitor in the holiday season, beating other players
to market and capturing more than 17% share, while a number of smaller
regional players also participated.
The Tracker showed that the eReader market also picked up
significantly in the fourth quarter. Strong sales of Amazon’s Kindle,
which was refreshed in August and priced more aggressively, as well as
significant gains from competitors such as Pandigital, Barnes &
Noble, Hanvon, and Sony among others, contributed to market growth.
In 4Q10, the eReader market more than doubled volume from the
previous quarter, with more than 6 million units shipped for the
quarter, bringing the full-year total to 12.8 million units shipped.
eReader shipments were also up more than 325% from 2009 when roughly 3
million units shipped. The strong growth reflects a more competitive
offering as well as widening interest in the category, including a boost
from media tablet press and much lower pricing.
“Strong holiday sales of media tablets were in line with IDC
projections and strong consumer interest in the category while device
vendors scrambled to offer products competitive with Apple’s iPad and
now iPad 2,” said Loren Loverde, vice president, Consumer Device
Trackers. “Media Tablets are on pace to reach shipments of roughly 50
million units in 2011.”
According to IDC, media tablets are tablet form factor devices with
color displays larger than 5 in. and smaller than 14 in. running
lightweight operating systems (such as Apple’s iOS and Google’s Android
OS) and can be based on either x86 or ARM processors. By contrast,
tablet PCs run full PC operating systems and are based on x86
processors. Media tablets support multiple connectivity technologies and
a broad range of applications, which differentiates them from single
purpose–focused devices such as eReaders. Media tablet market evolution
will be driven not only by product introductions from PC, consumer
electronics, and mobile phone vendors, but also by expanded distribution
channels (with mobile operators playing a key role) and commercial
adoption by businesses.
According to IDC, the United States, Western Europe and Asia/Pacific
(excluding Japan) regions accounted for 89% of all media tablet
shipments in 4Q10. Although the United States remained the largest
country market, Western Europe and Asia/Pacific (excluding Japan) grew
almost twice as fast from 3Q10 to 4Q10 and Western Europe saw a slightly
larger jump in shipments in 4Q10.
In 4Q10, retailers were the channel with the highest share of
shipments, followed by direct and telco sales. A new channel for media
tablets, the telco operators, accounted for nearly 14% of all shipments
of media tablets in 4Q10 following just over 1% share in the third
quarter.
Vendor Highlights: Media Tablets
Apple is building on its strong 2010 first-generation iPad launch
with the iPad 2, which will ship this month, before most competitors
come to market with first generation media tablets. Although more
competing devices will be launched this year, IDC expects Apple to
maintain a 70-80% share of the market.
Samsung started shipping its 7 in. Galaxy Tab media tablet in 4Q10.
Although its shipments into the channel were fairly aggressive, a lack
of competitive pricing and ongoing competition from Apple stifled
consumer demand. Samsung is expected to follow with a 10.1 in. Galaxy
Tab with Android 3.0 Honeycomb later this year, but the refresh will
have a tough time maintaining share as more competitors enter the
market.
The recently launched Motorola Xoom is a worthy competitor in
function, although the relatively high price is expected to be a barrier
to gaining significant share.
Other vendors and designs are expected to hit the market in earnest
in the second half of 2011. Many of these products will be more
competitive in function, like the Xoom, but we expect only those from
large vendors with significant marketing and channel structure in
addition to a few technologically and price competitive devices to
capture significant share. One differentiation path that some vendors
are likely to take is to focus on specific market segments, such as
commercial. While benefitting from unique product positioning, they are
likely to address a smaller overall market and will need to be
competitive with devices from Apple and others.
Vendor Highlights: eReaders
Amazon continued to lead the eReader market holding just over 48%
share in 4Q10 and 2010 overall. Amazon’s share recovered in 4Q10 with
shipments of the refreshed Kindle (3) after dipping under 40% in 3Q10.
Barnes and Noble began shipping the NOOKcolor color LCD-based ereader
in 4Q10 to support children’s books, periodicals, and other graphically
rich content. The NOOKcolor is more expensive than epaper-based
ereaders and offers a lower priced, less feature-rich alternative to a
full-fledged media tablet.
Pandigital edged out Barnes and Noble for the number 2 spot in 4Q10,
although the latter came in slightly ahead on an annual basis.
Hanvon of China came in as the number 4 eReader vendor with a
sequential gain in volume. Half of Hanvon shipments were in China, where
it leads the market, but where eReader growth remained modest.
International shipments faced greater competition, pushing share down
overall.
Worldwide Sony Reader shipments grew 80.7% during 4Q10 and exceeded 800,000 units for 2010.
The Worldwide Quarterly Media Tablet and eReader Tracker includes
quarterly shipment and forecast analysis for over 30 countries including
market size and vendor share along with detailed market segmentation
and product attributes such as operating system, connectivity, and
storage capacity among others.
طرابلس وما 
